Visual Identity
Showcase
A complete branding package crafted in Photoshop — from a distinctive logo mark to a bold promotional flyer and a scroll‑stopping Instagram post. Every piece shares one unified visual language.
Final Logo Mark
A mark that speaks before the name does
The logo was built from the ground up in Photoshop, starting with rough sketches scanned and traced with the Pen Tool. I focused on geometric balance, negative‑space harmony, and a monoline weight that stays crisp at any size. The golden accent ties directly into the brand's premium personality.
Final Flyer Design
Print that demands a second glance
Designed for high‑impact print distribution, this flyer layers bold typography over a custom gradient mesh. I used adjustment layers and smart objects to keep every element editable through dozens of iterations. The composition leads the eye from the headline down to the call‑to‑action with intentional visual rhythm.
Final Instagram Post
Scroll‑stopping in a crowded feed
Crafted for social media engagement, this post blends the brand palette with a striking focal image and subtle overlay textures. I used layer masks, blending modes, and precise color grading to make the product pop while keeping the overall mood cohesive with the rest of the visual identity.